FLS Group AG

Brand Guidelines

Forestry
Linked
Securities

Brand Guidelines

Sustainable, skilled, structured: our brand inspires investors with virtuous goals for our future. FLS - Forestry Linked Securities connects investors and sustainable forestry projects in an effort to mitigate climate change, whilst generating financial, ecological and social returns.

Our passion for a sustainable future is something people should be able to sense in our brand at every moment - which is why we have further developed the design of our brand appearance.

With our new logo, improved colours, corporate typeface and other precisely developed elements, we are striking out a new path for the future.

Forestry
Linked
Securities

Logo

A blend between forestry and finance. The eucalyptus tree, representing the species of tree cultivated during Project Midgard, is set at a 50% opacity as compared to the lettering in front.

The logo is to be used as a PNG or SVG file, to ensure that the background is transparent. Two colorways are currently permitted, one white, one green.

FLS Logo Files

ZIP

26 KB

The FLS logo is a proprietary trademark of FLS Group AG. The logo may be taken on or used only by persons or companies who have been granted the right to do so by contractual agreement.

Forest Green
#127362

Black
#000000

White
#FFFFFF

Colours

Forest green, black and white: these are the FLS brand colours. The order is immaterial because there is no hierarchy here. What matters is that the colours support the message you want to convey and the overall layout is not too colourful. Forest green can also be used at reduced opacity.

FLS brand colours

PNG

31 KB

Forest Green

The forest green colour palette can be extended to include further tones based on a decrease in opacity from the original colour.

#127362

#419084

#6BA79E

#8AB9B2

#A3C7C2

#B6D3CE

#C5DCD8

#D1E3DF

Functional Grey Tones

For functional applications, the colour palette can be extended to include grey tones ranging from white to black.

#1A1A1A

#666666

#B3B3B3

#E5E5E5

#333333

#808080

#CCCCCC

#F2F2F2

Typography

Reduced and elegant - the FLS font style Roboto delivers an impression of trust, structure and reliability. Roboto is a Google font, freely available on the internet for download.

Light (300) should be used for most applications, with Medium (500) being used for bold. Titles should be kept light, keeping in style with the website.

Sustainable Forestry

900 Points

Black

FLS connects investors and sustainable forestry projects.()?!/<>+"*&0123456789

500 Points

Medium

FLS connects investors and sustainable forestry projects.()?!/<>+"*&0123456789

400 Points

Regular

FLS connects investors and sustainable forestry projects.()?!/<>+"*&0123456789

300 Points

Light

FLS connects investors and sustainable forestry projects.()?!/<>+"*&0123456789

700 Points

Bold

FLS connects investors and sustainable forestry projects.()?!/<>+"*&0123456789

100 Points

Thin

FLS connects investors and sustainable forestry projects.()?!/<>+"*&0123456789

Roboto font family

ZIP

1.1 MB

Imagery

Authentic and extraordinary. Fascinating imagery of sustainable forestry, beautiful snapshots of biodiversity, as well as professional workplace photography.

The style is minimalistic and clear-cut, with the situation in each image depicted in an authentic, assured manner with a focus on the essential. The images don’t look at all staged, and yet every single detail is meticulously composed.

The result is exclusive snapshots of authentic situations, perfectly pairing the beauty of nature with the professionalism and reliability of FLS.

This allows us to create high-quality, emotionally charged images that move and fascinate the viewer, while also expressing our bold, sophisticated and optimistic attitude.

FLS Content Pool

ZIP

35.4 MB

Illustration

The illustration style of FLS is used to provide supporting illustrations to services, processes, functions and other abstract matters. It follows the principles of simplicity and clarity.

FLS Illustration Pack

Link

Flaticon

Icons

FLS icons indicate information and interactions in a simple, direct manner. Their style is minimalistic, simple and modern.

Icons are made up of as few elements as possible. The constructed style is created by means of a fine, constant contour thickness and the avoidance of filled-in blocks. Icons are generally applied in black and white.

If icons are used alongside text, they should preferably appear to the left or right of the associated text. They are centred and the minimum spacing from the text is 1/4 of the basic area.